Not usually a huge fan of ciders but do love me some Stellas so this should be interesting. This thing has been around in the UK since 2011 and is slated to rollout in 26 states on May 13th. A nationwide expansion will occur in 2014. Not a lot of info out there but with the US cider market seeing 110% growth it only seems fitting that one of the best beers also joins in. Should be interesting.
Uncrate – Launching May 13 in four-packs and 24 oz. bottles, this new drink is drier and crisper than your normal cider, made with hand-picked apples grown in wine-friendly regions, and design to complement foods like chicken, fish, many cheeses, and even Asian foods.
Somehow they always seem to make it sound better than it actually ends up tasting though.